SIMPLI APPROVED BOILERPLATE & MESSAGING (v1.0, 24 July 2026)

Use these verbatim wherever possible. Full guidelines: https://simpli.sg/brand

ONE-SENTENCE DESCRIPTION
Simpli is the operating system a dine-in restaurant runs service on: diners scan a table QR code to order and pay in the browser, and the restaurant gets a live kitchen queue and item-level analytics.

SHORT DESCRIPTION
Simpli is the operating system Singapore restaurants run dine-in service on: QR ordering, payments, a live kitchen queue, and item-level popularity analytics. Free to adopt.

PRESS BOILERPLATE
Simpli is a Singapore restaurant-technology company building the operating system a dine-in restaurant runs service on. Diners scan a table QR code to order and pay in the browser, with no app to install. Restaurants get a live kitchen queue, menu controls, and item-popularity analytics. Free to adopt.

COMPANY BOILERPLATE
Simpli is the operating system a dine-in restaurant runs service on. A diner scans the QR code on the table and orders and pays in the phone browser: card or PayNow, no app to install, no hardware for the restaurant to buy. Orders land on a live kitchen queue with item-level control over serving, cancelling, and refunds, and every restaurant gets item-popularity and repeat-visit analytics at no extra cost. Reviews come only from diners who actually paid, and nothing ranks because a restaurant paid for placement. Simpli is built in Singapore, starting with full-service restaurants.

FOUNDER / EVENT INTRODUCTION
Shaun Stanislaus is the founder of Simpli, the operating system a dine-in restaurant runs service on. Simpli replaces the ordering terminal with the phone already in the diner’s hand: scan the table QR, order, pay. No app, no hardware. He is building toward consumer-owned, order-verified dining intelligence, with a published no-pay-to-rank rule.

SOCIAL-PROFILE DESCRIPTION
The operating system a dine-in restaurant runs service on. QR ordering, payments, live kitchen queue, item-level analytics. No app, no hardware. Built in Singapore. No pay-to-rank, ever.

PRICING (THE ONLY APPROVED FORMULATION)
Free platform. 1.4% + S$0.10 per completed paid order, capped at S$2.00. You only pay when you sell.

Media contact: hello@simpli.sg
Naming: “Simpli” with a capital S and lowercase remaining letters.
